PERSOONA®Persoona is state of the art in image consulting.
The term state of the art was first used in 1910 in an engineering manual. It defined the most advanced level of development of a product, technique or service at a given time. Today it also translates into the idea of the latest finding, of what is new, of something that changes the status quo.
The PERSOONA method creates a new starting point for image consulting: the face. Facial features and proportions lay the foundation for the analysis of the client’s visual configuration and behavior trends. Because it makes no sense to leave out of this process a person’s most revealing element. The face is the point of visual and emotional contact with the environment and it is also the part of the body that is naked all the time.
It is essential to take care of hair, beard, eyebrows, makeup, smile, glasses and other accessories. However, the most important thing is to make the connection between face and clothes: both must convey the same messages, which will always be dictated by the personality and the goals of each client.
Image consulting considers the unique versions each person has, as well as their behaviors according to the desired impression. Bringing this into a visual identity requires a professional look, especially in relation to the face. It is not possible to "change" the features of the face, but it is possible to balance or highlight its characteristics through its own elements. That is real art.