PERSOONA®

Persoona is state of the art in image consulting.

The term state of the art was first used in 1910 in an engineering manual. It defined the most advanced level of development of a product, technique or service at a given time. Today it also translates into the idea of the latest finding, of what is new, of something that changes the status quo.

The PERSOONA method creates a new starting point for image consulting: the face. Facial features and proportions lay the foundation for the analysis of the client’s visual configuration and behavior trends. Because it makes no sense to leave out of this process a person’s most revealing element. The face is the point of visual and emotional contact with the environment and it is also the part of the body that is naked all the time.

It is essential to take care of hair, beard, eyebrows, makeup, smile, glasses and other accessories. However, the most important thing is to make the connection between face and clothes: both must convey the same messages, which will always be dictated by the personality and the goals of each client.

Image consulting considers the unique versions each person has, as well as their behaviors according to the desired impression. Bringing this into a visual identity requires a professional look, especially in relation to the face. It is not possible to "change" the features of the face, but it is possible to balance or highlight its characteristics through its own elements. That is real art.

Mission

The state of the art requires constant research, accurate technique and innovative practice. The conceptual basis of PERSOONA are the principles of balance, body harmony and non-verbal communication, derived from Gestalt's image, neuroscience, visual language and, why not, psychology: the psychology of the form that deals with our perception of colors, shapes, and textures.

The deliveries of PERSOONA are in the details, in the exclusive, in what goes beyond what is expected.

Movement

The state of the art is an attribute. In order not to be out-of- date, it must evolve always; that is, it must be reinvented.
For this reason, PERSOONA is in constant development to climb steps of excellence. Like art, this method is linked to man's desire to create beauty and give expression to everything that inspires him.

CRIS ALVES

Physiotherapist graduated from the Federal University of Minas Gerais in 2007, Cris Alves had her first meeting with image consulting, as a client, at the beginning of her professional life. It was love at first sight! That was a phase marked by a series of changes: first formal job, marriage, and a new home.

Cris felt that she could couple her keen eye for beauty and harmony to her calling: taking care of people. She then became an image consultant.

Working with her first clients, she realized it was not enough to focus on her clients’ wardrobe to help them convey their intentions, their history and their personality through their looks. It was then that she realized that, in any image consulting process, the face is the most important element of the whole visual identity.

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