And the name, where does it come from?

PERSOONA® is the association of two words: persona and soon. which in English means “soon, latent, something yet to come”. Persoona is someone who exists but is not yet visible to the world.

Persona, a word derived from Latin, originally describes the masks actors used in ancient Greek theater to give them the appearance that their role required. Over time, the word has lost that literal meaning and has been used by psychology and communication to refer to the social face the individual presents to the world in everyday life.

PERSOONA® is the perfect name, therefore, for the first method of image consulting oriented by the face. Clothes and ornaments are not enough for efficient visual communication.

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