Cris Alves - Persoona

Physiotherapist graduated from the Federal University of Minas Gerais in 2007, Cris Alves had her first encounter with image consulting as a client, at the beginning of her professional life. And it was love at first sight! That was a phase marked by a series of changes: first formal job, marriage and a new home.

Cris felt that she could combine her old passion for beauty and harmony with her vocation to care for people. So, she became an image consultant professional.

Serving her first clients, she realized it was not enough to focus on people’s wardrobes to help them convey their intentions, their story and their personality through their appearance. That’s when she understood that in an image consultation, the face is the most important element of the entire visual identity.

Cris researched other areas of knowledge, such as neuroscience, visagism and morphopsychology (facial psychology), in search of foundations for her services. Until then, image consultancies considered the client only from the neck down and outsourced their facial analysis and change suggestions to professionals in aesthetics and beauty.

Researching further, Cris realized that many of the answers she was looking for were right there in her background as a physiotherapist. From there arose associations with anatomy and physiology, enabling her to create PERSOONA®, which made her the first image consultant to systematize a work method guided by the face.